I think Blogging is similar to keeping a diary; the difference comes in that generally diaries are kept for personal thoughts and personal use whereas blogs are out in the public space and mostly available on the web. For this reason, they can be an excellent communication channel; a great way to let your stakeholders know what you've been up to; to offer advice & share experiences; or to keep people informed of upcoming events and activities.
There are many different types of blogs for many different audiences but according to the most recent data, Universal McCann have identified that 77% of Internet users read blogs. Of course, statistics vary from site to site and there may not be quite so many visitors to the Campanology Wales blog as Belle de Jour but each could be effective in reaching it's audience, just in it's own way.
If you are new to blogging, are thinking about creating one or are wondering how it could be part of your communication plan, Knowledge Thurrock Innovation Associates in collaboration with Business Link, the University of East London and The Blogmistress are pleased to be hosting seminars on 10th December 2010.
The first seminar is aimed at business owners and managers, Marketing Executives and Sales Directors and will cover;
- What blogging is and what it isn't
- What blogging can do for your business
- How to incorporate blogging into your marketing mix
- WordPress basics
- Useful resources to get on with it
There are a few places left on the morning session which can be booked at http://www.bookevents.org/
There is also an afternoon session aimed at community groups, clubs, support networks and members of the local community which will offer a more kitchen-table approach to the art of blogging. Places on the afternoon session can be booked direct with the Thurrock Learning Shop on 01375 485490.
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